The annual World Bazaar Festival organized by Worldbex Services International (WSI) has always been ready to serve something new on the table. For 24 years now, as the longest-running charity bazaar in the Philippines, it is truly anticipated by loyal bazaaristas with great anticipation. And this year, just as the event never gets any older, the World Bazaar Festival unveils WOOBIE —the official mascot, from its spectacular makeover through an advanced use of technology.
This WOOBIE campaign was launched last November 30 across World Bazaar Festival’s social networking sites. Along with the flamboyant lawn letters below, the campaign shows WOOBIE sitting enthusiastically at the top of the World Trade Center Metro Manila, excited to welcome everyone to the grandest holiday bazaar in the country. Surely, this adds excitement to what the bazaar has to offer this time. Beaming with pride and joy, Worldbex Services International (WSI) proves that they are the leading event organizers in the country, as the first to make an animation campaign amongst exhibition companies in the Philippines. Well, kudos to NEN Digital, WSI’s digital partner, for making this possible.
Aside from this animation campaign, the World Bazaar Festival also introduces “WOOBRICK”, the cutesy little brick version of WOOBIE which you can paint however you like, and “WOOBIE Charm”, an anik-anik version of WOOBIE, both available at the gift shop. Safe to say that this year is definitely WOOBIE’s year of awesome transformations! and the ALAFOP.
With almost 300 MSMEs as exhibitors, the bazaar will cover products that varies from jewelries and accessories, giftware, bath & body perfume, RTWs, cosmetics and hair care to christmas decor, books, toys, souvenirs, travel goods, leather goods, stationeries, car accessories, telecommunication, footwear as well as food and beverages, bread and pastries, among others. Furthermore, DTI MIMAROPA will be joining to promote the unique merchandise made by the local manufactures from the region. Likewise, the DA will be displaying the goods that are cultivated by our local farmers.
Such products are truly worth sharing to the world, the bazaar is a perfect platform for entrepreneurs to showcase their goods to the diversity of buyers out there. Garnering over 150,000 foot traffic, it is a great avenue to make brands known and establish recall of products and services to every visitor. While for the loyal bazaaristas, there is no need to fret about running out of cash as MAYA —WBF’s official payment partner, is ready to provide easy and convenient cashless transactions for everyone.
True enough, there are a multitude of ways to celebrate the Christmas season. And the World Bazaar Festival is absolutely one to check out. With fun activities, thrilling competitions, explosive performances, a wide range of products to satisfy your shopping spree, and the charity that this bazaar has been doing for more than two decades, WOOBIE is giving you the best reasons to shop all the way!
Grab your tickets now at worldbazaarfestival.com and catch us on December 13-22, 2024 from 10AM to 10PM at the World Trade Center Metro Manila to experience the ultimate holiday experience. WBF 2024 is organized by Worldbex Services International (WSI) and for the benefit of ABS-CBN Foundation Inc.
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